If your child is trying out for a team, look beyond the promises and seek a place of positive significance.
A club or environment that values human beings, not only the player, should be the first port of call.
This struck me as I dropped my children to school and was faced with a flyer, attached to a lamp-post, that sent a shiver down my spine.
Its placement on a road which has numerous schools in the vicinity, was cunning and calculated, like the premise behind it.
The title of the company is a tell-tale sign, whilst the allure attached to it of endorsement from so-called professional scouts, allied to links with Chelsea is very disconcerting.
Some people will get sucked into this, although I would urge parents to try to find an environment where the child is valued as a person, not a player.
I cast my mind back to the time I was playing, at a similar age to the players this flyer is targeted at.
I cannot remember wanting to ‘be a footballer.’
I do remember loving the game, playing it non stop after school and at weekends with friends, whilst my happiest childhood memories are of playing football.
I knew my Sunday league club valued and looked after me, like all the other players, firstly as a human being and definitely not as a trophy to show off as a result of their work.
I was not there to be moulded into something, whilst I doubt many of todays players were ‘made’ by a coaching company either.